In 2016 – 2017, I lead a lean in-house rebranding process for Zest Health. We examined their market, their users, and their product roadmap to develop a more modern brand and voice. The new brand is largely built around Zest's concierge services and their movement into the chat-bot space. The 'Zest Bubble' represents an opportunity for health and benefits-related solutions through conversation with our experts.
In mid-2017, I began planning a personal project called Friendly Users. The output will take the form of a blog and youtube channel where I interview friends and colleagues about their interests and passions. In return, we'd run through sprint-inspired exercises and come up with a product wireframe/prototype around their interest. The goal is to educate others about how UX/UI Design can be a vehicle to innovating and building on just about anything you can think of.
Zest began pivoting to chat-first triage and member support in mid-2016 after learning that the best-reviewed and most engaged feature was their live concierge chat. Working with a project manager, we studied the workflows of our concierge team to understand how we could create a more fluid experience through 'dynamic keyboards': in-app keyboards that offered quicker and more data-friendly approaches to users answering questions and completing workflows.
In 2015 I art directed and designed NACS Magazine, an 80-200 page trade magazine about convenience store owning an operating. I love a challenge and nothing has been more challenging than making convenience stores a visually beautiful subject. My hard work paid off because NACS Magazine won first place in Design Excellence for 2015 from the Association Media & Publishing's annual EXCEL Awards.
I'm working on a consulting project called FIDO, a financial educational tool to help parents and kids learn about appropriate spending and saving through a modern experience.
I've worked on a number of illustrations and compositions for personal and professional projects. Above are some of my personal favorites that I've had the pleasure of crafting.
I lead a 3-month long committee in exploring and developing a lean in-house rebrand. I developed a process to outline and develop our brand structure through team and company-wide exercises that explored our current brand, our company values, our pitfalls that we can learn from, competing brands and their successes and pitfalls, and iconic brands that we aspire to be compared with.
NACS: The National Association for Convenience & Fuel Retailing, the magazine I art directed and designed, won first place in Design Excellence for 2015 (in the distribution category of 20,001 - 50,000 issues/month) from the Association Media & Publishing's annual EXCEL Awards.
Pixels of Fury is a live design battle where 6 nominated designers go head to head. Each round designers have 20 minutes to come up with a concept and execute it. Winners of each round are voted on by an audience of creatives. I had the honor of winning the competition with a beer packaging concept surrounding a fictional IPA titled "Here Comes Trouble."
I lead a cross-department team of 8 in developing, designing, and producing Feld Motor Sports' most profitable merchandise piece, the annual Monster Jam Year Book. I coordinated efforts between copy writers, editors, and designers. I created
Let's dive into your the deep end with your user experience and product design and apply sociology and design principals to reach your product goals from raising engagement and retention to developing a cross-platform design system to bring unity and consistency to your user experience.
Let's explore your brand and brand needs with a full tear-down and rebuild of your brand structure, voice, and visual identity through my lean in-house rebranding system. We'll define a stronger corporate identity through team exercises to develop key intangible elements of your brand like your brand promise and brand pillars. I'll then work with your team to translate our group exercises into a visual identity.
Your site is your first impression. Let's work together to make it the best one possible. Using leading design tools, let's team up to outline your web presence needs and create your fully-functioning site in a matter of weeks, not months. With my lean design+development system, I'll take your site from concept to launch in less than a month.
Design is a leading influencer in brand and product trust. I'll help you design and develop cross-platform marketing assets and style guides to put your best foot forward when reaching out to customers and leads through print and web communications.
Looking for more? I'd be happy to prepare more examples of my work for you. Just drop me a line and we can set up a time to chat.